Keyword use in Title Tag
This is the major factor effecting the targeted search term or phrase in the title tag
Google weighs the title tag very strongly, a good title can increase you CTR . This is one of the best ways to attract search engines and attract visitors too.
Keyword use in Domain Name
Including the targeted keyword in the domain name (e.g. keyword.com)
You are a luck person if you owe a keyword domain, as you will be blessed with visitors, search and web crawlers,
Keyword use in Anchor Tags
Including the targeted keyword in the anchor tags. Keywords in anchor tags are for some years an important criterion of the Google algorithm.
Keyword use in Body Text
Using the targeted search term in the visible, HTML text of the page
It is important to use keyword phrases throughout the page where it makes sense.
Keyword use in Page URL
Including target terms in the webpage URL (e.g. example.com/keyword-phrase). The URL for the pages should be restful (SEO friendly).
Keyword use in H1 Tags
Creating an H1 tag with the targeted search term/phrase. The use of H1 tags is very overrated and often abused.
Keyword use in H2, H3, H(x) Tags
Placing targeted terms in the H2, H3 headline HTML tags
Keyword use in Images Alt and Title Attributes
Using target keywords inside images alt and title attributes. When an image is used in place of anchor text, the alt acts as anchor text.. It is an important ranking factor for Image search.
Keyword use in Description Meta Tag
Utilizing keywords in the description meta tag in a webpages HTML header
Keyword use in Bold/Strong Tags
Positioning keywords in HTML text with strong/bold tags
Keyword use in Keywords Meta Tag
Utilizing keywords in the keywords meta tag. The keywords Meta tag is not used, and has never been used by Google. There is no search engine left who uses the keywords Meta tag.
